Website projects all vary in time, budgets, the people involved and processes, but the one thing that stays constant: our content needs to be helpful and useful. We need to meet both business goals and user needs. This book gives ideas to help teams deliver their content on time and in budget, whilst having confidence that the content has a purpose. Liam's advice will scale and adapt to suit different teams and organisations. Anyone involved with content on website projects should dig in.
This book will help teams put content-first and arm them with techniques and know-how to deliver content on time. From upfront planning, to getting a team and process in place and implementing your plan, this book shares advice for every step of the way.
Whether you’re part of an in-house team or an agency working with clients, this book is for those who are responsible for websites with dozens, hundreds, or thousands of content items.
Sit back, have a read and stop content from delaying and derailing your website projects.
Start your website projects with everything in place to keep them on track.
Ensure you have the right people onboard to plan, produce and deliver content.
Put a process in place to get content done, with clear stages, roles and responsibilities.
Create the content you need, in priority, and calculate the cost for getting this done.
Discover the best tools for delivering content and tips for collaborating with others.
“If you're looking for a systematic approach to a large website project that involves multiple stakeholders and different perspectives, check out this concise guide by content strategist Liam King.”
“You need this book! Are you creating a new digital presence from scratch? Are you transforming your website from old-fashioned static pages to something more contemporary and dynamic? If you’re delivering content, you need this book. Once you’ve created your content strategy, you’ll focus on delivering that smart, strategic content. Here, at last, is an important, realistic look at the people, roles, and time requirements for delivering content.”
“This is the content delivery book every organization needs. The step-by-step process makes it easy to follow, and the detailed advice is beneficial to every content creator, content strategist, editor, and product manager be they novice or expert. I only wish I’d had this book earlier – it would have saved my team time, money, and headaches building out effective web content processes.”
“Whether you're tackling a daunting web content project for the first time or you're a seasoned professional looking refine your process, Liam's book is filled with practical wisdom that's bound to make your life easier.”
“There are so many moving parts to content creation and delivery, but in this book they’re broken down into manageable pieces complete with next steps and other considerations. This book is an easy-to-use blueprint that anyone new to content delivery can follow to avoid major pitfalls and successfully deliver quality content. For those with more experience, it’s a useful tool to build a shared understanding and align team members.”