If you’re an agency owner or a stakeholder and decision maker within an agency, this book is for you.
The advice and examples in this book will help agencies adopt a content-first approach to website projects and to introduce content strategy as a billable service. If you’re already offering some level of content strategy and want to improve that service, this book is for you too.
From why putting content first is good for your business, how to sell this approach to clients, right through to what the return on investment will be, for you, your clients, and their customers.
Introducing a new service is challenging but there’s a strong business case for going content-first. As well as helping you see the opportunity, this book will help you to seize it.
GatherContent is a Content Operations Platform that helps agencies painlessly manage client projects and web content workflow.
Are you suffering from content challenges and inefficient processes that result in bad outcomes for your agency’s projects, letting down clients, delaying projects and losing you money?
Turn these challenges into opportunities and make content an asset for your agency.
Use GatherContent to:
Gathering content from clients doesn’t have to be painful. In fact, we’ve made it simple.