If you need to help your organisation understand the value of user-centred content and show them how content-first will save them time and money, this book will help you bring your organisation with you— Sarah RichardsAuthor of Content Design
Lead with Content is about the vital role of content strategy in digital transformation, and vice versa.
If content isn’t put first, projects and organisations don’t end up doing so well. This book is an antidote to ‘content last’ experiences and ways of working.
It’s less about what order the words should go in, using bullet lists or the benefits of subtitles. Instead, it discusses the organisational processes and the systems and rules you need to ensure your organisation is capable of producing quality content in a sustainable way.
From user needs, getting the right people in place, workflow and governance, this book will help you get ready to transform your content operations.
There are seven chapters:
GatherContent is a Content Operations Platform to help teams produce effective content.
Whether redesigning a website, re-platforming a CMS, or working towards complete digital transformation, GatherContent helps teams:
With fewer revisions and faster approvals, GatherContent ensures an organisations content operations is efficient so they can put content first.